Saturday, October 30, 2010

Motiontrendz Scooter Canada

Hollywood. Mae West Addition No. 2 in


H ollywood, censorship and the vamp: the films of Mae West 1932-1933
Films of Mae West She done wrong HIM and Belle of the Nineties (1934) are an excellent introduction to consider the question of the relationship between cinema and popular culture in terms of mass culture and the industrialization of culture. When Mae West, actress to Broadway, a halo scent of scandal came to Hollywood in the early 1930s, the preparation of films she must both write and play highlights the tensions inherent in the Hollywood system. The female figure that is provocative, independent, sexually active and away from both middle-class moral standards and image of the ideal woman as are the American churches, studios confronts a dilemma: accept his public persona and his private life and make films that can achieve a success of scandal, or uphold the standards of censorship et du Code Hayes qui sont la garantie de la fabrication d’un «produit » uniformément commercialisable mais passer à côté d'une évolution dans la société qui  a vu la reconfiguration des rôles féminins et masculins. Dans ce contexte la censure est l’expression d’un rapport de pouvoir. La question n’est pas seulement celle de la possibilité d’expansion d’un genre, la comédie sexy et d'un personnage, la vamp. Autour du personnage de la « vamp », ce qui est en jeu, c’est la représentation dans l’espace public de personnages féminins défiant les normes  et renouvelant conventions.

Films of Mae West pose, in fact, dramatically the issue of censorship. The Hayes Code and the office of censorship established by the association of Hollywood producers are attacking these films she wrote and in which it appears. This allows considering the Hollywood censorship in its economic dimension (must produce films for the general family audience) but also in its symbolic dimension: what are the shows at the general public? The specific issue of the two films considered is the representation of roles féminins dans l’Amérique des années 1930. On verra comment les studios cherchent à s’adapter à une situation instable. Une évolution amorcée au cours des années 1910 a, en effet, conduit, au cours des années 1920, à l’effacement relatif des conceptions victoriennes des la sexualité, de la famille, et de la place de la femme dans la société, au profit de conceptions plus modernes auxquelles les censeurs rechignent à reconnaître une légitimité. Par ailleurs, le bureau de censure cherche à brider la pénétration,dans des œuvres destinées à la classe moyenne, de traits de la culture populaire urbaine du début du XXe siècle : irreverence, challenge moral standards, denial of sexual puritanism. Consideration will also be on the paradox of the work. A film is above all a work in which an author gives free rein to his creativity. for operation, it is necessary not to destabilize the narrative springs. Thus it is with the paradoxical character of a woman of ill repute in the 1890s that Mae West questions the sexual and social conformity of the 1930s.

this film will be addressed by considering initially the overall context of its creation: the United States for years 1920-1930, and delivery female roles in question. We will focus in a second time to the particular context of its production: the arrival of Mae West in Hollywood studios and operation; be considered Finally, the particular points which bear the censure of his films. In conclusion we will wonder how the films of Mae West's answer to a question about the broader relationship between cinema and popular culture.

I. The United States for years 1920-1930 and the questioning of female roles
In his book, American Cool. Constructing a Twentieth-century Emotional Style , NYUPress, 1994, 366 p., Peter N. Stearns montre comment les Etats-Unis au XXe siècle s’affranchissent de ce qu’il appelle le « Victorian Style » en ce qui concerne le gouvernement des émotions et des relations sexuelles, pour entrer dans un ensemble de représentations qu’il rassemble sous le terme de « cool». Caractéristiques des excès des «  roraring twenties », les films de Mae West ne peuvent absolument pas être rangées dans la catégorie du «  cool » mais elles témoignent du mouvement d’émancipation par rapport social and moral standards of the Victorian era that characterizes the beginning of the century.

This means that Peter Stearns of the term "Victorian Style" is the combination of great emotional intensity, restrictions on sex and social rules on the strict control of the body. In this context, the intense expression of emotions in verbal, written or even physical (tears, fainting ..) offers the opportunity to overcome the stringent standards applied to sexual life. The standards developed within the middle and upper classes of England nineteenth century (hence the term 'Victorian') are being challenged particularly clearly in Europe and the United States after the First World War.
Historians can identify the phenomenon by studying, for example, textbooks of 'savoir vivre' edited for the American middle class (the books on how to make marriage for example, or to educate young people) but also through the letters of individuals who have been kept, popular novels and movies .... We see for example occur during the 1920s a new conception of marriage où  l’accent est mis sur la compatibilité sexuelle et la satisfaction légitime des désirs des deux partenaires. On constate aussi la redéfinition de la féminité en termes de sexualité. Les « Roaring Twenties » voient une libération symbolique des corps féminins. Les corsets ont disparu, les jupes raccourcissent, on porte les cheveux coupés. Cela est sans doute lié à la généralisations de nouvelles formes de travail féminin depuis la guerre. Les métiers du secrétariat, de la comptabilité, de la vente dans les grands magasins permettent à de jeunes femmes vivant en ville d’acquérir une autonomie économique.

Cet affranchissement des contraintes victoriennes se traduit dans le milieu des arts et des spectacles, aux Etats-Unis notamment,  par une multiplication de comportements qui testent les limites de la tolérance de la société. A Hollywood, divorces et remariages éclair contestent l’institution du mariage. Fatty Arbuckle, grande vedette comique du muet, est impliqué dans la mort d’une starlette lors d’une fête à son domicile à Hollywood, où circulent alcool et drogue.

Par ailleurs, la crise des années trente fait apparaître une nouvelle figure féminine : celle de la jeune femme at which the crisis can no longer or not to work in decent conditions and in a context marked by the almost exclusively male access to economic resources, makes hunting a rich husband legitimate strategy of survival. is the theme, for example, Gold Diggers of 1933 (discussed in Rabbi Theys Must Be Represented , ..)

II. Mae West Hollywood
Mae West is a small theater actress outcome of who wins the East Coast in the early 1930s, a major success. His arrival in Hollywood is part of a strategy of crisis. Faced with financial problems, Paramount is trying to play the card of the sexy vamp. But other forces are at work in studios.

Hollywood, crisis, censure
Hollywood is in the early 1930's economic crisis and this has implications for the content of films and performances of female roles. The studios, in fact, chose the transition to talking films in 1929 as a way to renew their contracts. But it requires huge investments and studios in almost Bankruptcy (Paramount, Goldsmith) pass under the control of banks in the east coast. The latter will exercise tighter control on profitability of their investments. In particular, the system of prior censorship of films is reorganized and the powers of the office of internal censorship Producers Association (MPPA), the Hayes Office, are strengthened.

must understand the exact function of the latter in the process of film production to assess to what extent it participates in the reconfiguration of the representation of women's place in society. Even before 1910 the films produced in the United States face censorship of the municipal authorities and police. One of the first cases of censorship takes place in Chicago where the police chief does not want broadcast a tape showing the murder of a policeman. The filmmakers fail to put themselves under the First Amendment protection. The film is considered a commercial activity by the Supreme Court. But the censorship of a film already made is a significant financial loss. To minimize the hazards and not to engage them to ruinous competition, U.S. producers of major studios that control the entire production decided to create an office of censorship of films; they hire to direct William Hayes, former director of the American position, which was also the head of a Protestant church. This will produce an internal code, a sort of aide memoire, which lists what is permitted and what will not be (we can not show the breasts of actresses, burning the American flag, swear, show or race relations ...). The scenarios are covered and kinds of inspectors inside the studio monitor that rules are properly applied, of course, creating farcical situations when checking the depth of a cleavage or the length of a skirt. The challenge
reads both in terms of 'morality' (which is allowed and what not is not in a society) and economic resources. The huge investment of talking pictures will be cost effective if the public goes to the movies as family entertainment. It is there in the logic of mass culture. It is necessary that the films are likely to attract the greatest number. And why should they respect the moral norms, social representations of many.

At least one dimension of the issue. Because these moral and social norms are neither general nor immutable, we saw when we discussed above changing standards of sexual morality and marriage. Moreover, the films are also works. They obey the rules of a genre (comedy, western, "music") but a certain creative freedom is left to the director in the implementation of such rules due. These rules are constantly being questioned and reinvented by the filmmakers, and creativity is also one of the keys to economic success of a film. The studios are caught between two contradictory imperatives: make films that do not offend standards of morality to not offend anyone or make films interesting, exciting, innovative and out of the fund on the form, which feed into long term desire to "go to the movies .

schematically
could identify two poles. On one side of the films that depict violence, sex and contemporary figures of urbanity (the gangster, the journalist, the detective). These films can appeal to a more urban audience of young men but also talk to the whole society of problems affecting it ( Scarface, Little Caesar ,). On the other movies that play on representations "Victorian" family, valuing the control of sexual impulses, the physical expression of emotions by accepted rules (cries crying, fainting), the religious conformity, and family office. The studios think that these films are better suited for a family audience, women, the middle class, both rural and urban areas. Between these extremes, all positions are negotiable, and for each movie, what is possible and what is not being negotiated between the director, producer, actors, under control of the censorship board.

is in this context that Mae West came to Hollywood in 1932, coming directly from the theaters of Broadway and preceded by a sulfurous reputation. It will put in power while the system around one question: what is unacceptable as a representation of the female figure in 1930s America [2] ?

- The adaptation of Diamond Lil : a first bone of contention
When Mae West came to Hollywood in June 1932, she has behind her a singing career review and music hall. She has played for six years on Broadway and wrote herself pieces that have a succes de scandale. His latest play The Constant Sinner , that tells a story of interracial love is fell after 64 performances. She is 36 years and Paramount gets a contract (for a single film) with his friend George Raft who knew one of her lovers, gangster in Chicago.

The Hayes Office (office of internal censorship in Hollywood) has officially warned the studios they see West as "pornographer" and they do not want her in movies. She is neither thin nor a brown "European", as the female figures in fashion in Hollywood as Marlene Dietrich. The press and Louella Parsons are the "too fat, too blond and too vulgar." She moved to Hollywood and built an image of star where his private character is confused with his public persona. The apartment she retained until his death is absurd: polar bear skin, naked statues, and mirrors on the ceiling in his bedroom. She gets a lot of men: they must have left home early in the morning ...

Mae West author
She has no time between 1933 and 1936, the peak of his career, to write scripts for herself as she did on Broadway and then gives rules for those who work for her. These rules are interesting in that they allow us to understand how to build the character of a star. Its recommendations must be read in light of common codes of femininity. Mae West wrote "Mae West can never be the husband of another woman chasing a man, play a role as a mother, exposing her legs being pushed by another character. MW must always leave the situation with a royal pardon, emerge triumphant from every game completely and make the audience laugh. " Other rules: it has no parents, but a secret past, possibly responsible for crimes and many lovers, she has never broken heart, she is rich and men cover the gift, she dies ever, does not suffer, not afraid, is not deceived and never, never be married ...

Mae West also controls its presence in the image. It requires a film with an "entry": ten minutes of preparation during which the men celebrate the beauty and women despise their lifestyle. It appears and then "takes" of film. It is in every scene where she is still the star, even despite the likelihood or the plot.

From Broadway to Hollywood
production of his first film shows how it is difficult to switch codes and cultural and commercial Broadway than in Hollywood. Hollywood seeks primarily to adapt its big Broadway hit Diamond Lil . The problem is that the Hayes Office was blacklisted for 2 years The Paramount however, asks John Bright (The Public Enemy , 1931) to adapt. As West wants to control every word a conflict arises and Bright is returned.

This conflict highlights two vulnerabilities West. She wants to be an author or Bright noted that the pattern of his play is a melodrama 1880. Furthermore, his dissolute life can shock. Everyone is more or less "dissolute" in West Hollywood but is guilty of breaches of code of conduct implied. She chooses her lovers out of the circle of actors and invites businessmen, heirs but also unknown artists and sportsmen black. Now Hollywood is feeling "upper class" and is openly racist.

West also does not deny its roots popular. She comes from Brooklyn, her father is a boxer who is also a real estate agent and detective, and at nine years of Mae West playing characters Children in popular melodramas. It starts at 15 years touring with a vaudeville troupe, then mounts a number with a jazz musician and married secretly. It begins with a review on Broadway "On Broadway" in a theater named "Folies Bergere." The manager is Jesse Lassky future director of Paramount

A sexy vamp
Its main attraction is its "sexy". Typed his voice, languid, combined with costumes that mold forms and gestures that are his trademark: a hand behind the head, the other on her hip. She walks on screen, it takes its swaying suggestive (suggestive wiggle) to black cabaret dancers. She herself wrote a play called Sex which reached in 1926, 385 performances despite critics outraged (the heroine is a prostitute who lives in Montreal with a master singer and loves a black naval officer ...) The
piece is attacked by the association called "Crusade for the Suppression of Vice." It is therefore eight days in jail for " moral corruption of youth "

When Hayes realizes that Paramount wants to adapt Diamond Lil ( Him Wrong She Done with Cary Grant, chosen by Mae West, 1933) he intends to fight for the film to be "safe." In 1932 Paramount and is the new boss, Cohen tries to save the studio with films "of women." Several films portray "bad women" who live in luxury and Back Street, Possessed, Blonde Venus, films that relate

The Hayes Office revises the whole script. Trafficking in counterfeit currency becomes white; emphasis is on the side 1890 - which separates the facts of the contemporary period, the Army officer's Hi seduced by the heroine becomes a mere social worker. But during filming Mae West manages to make all the cuts even more suggestive, Hayes is furious at the first vision of the film: the problem with Mae West is not what she says but how she says it. The censors were particularly angry with respect to the song " A guy who takes his time . The movie poster says it is "Hitting the high spots in lusty entertainment" ("peak in the entertainment forceful") and Arthur Mayer, Zukor but argue over the meaning of lusty. " Lustful means lascivious.
- She done wrong HIM
She Done Wrong HIM , Is one of the great successes of 1933. However meantime came the election of Roosevelt. Is also published a book "Our movies make children" investigation "scientific" conducted between 1929 and 1933 on the effect of Hollywood films on the education of youth. It says that vulnerable young girls learn to "hold a cigarette like Nazimova, Norma Shearer smiles, the eyes play as Joan Crawford." Problems with Belle of the Nineties, whose original title was to be " This is not a sin "(denied" by the censors) will multiply.

- Belle of the Nineties
In Hollywood, Hayes recruited Joseph Breen, crossed moral conservative Catholic, anti-Semitic "to closely monitor the studios. An internal agreement stipulates that studio seal the censorship board is now required before release. Breen tackles the current project: the adaptation of The Constant Sinner , which will Belle of the Nineties. Breen rejects completely the first script to be vulgar, obscene, glorification of prostitution, criminals and crime go unpunished. It requires changes: the heroine, Ruby Carter is no longer a prostitute but "just" a singer. Her lover, Kid Tiger, is no longer an ex-gangster at the same time as a boxer but only a boxer. It removes a scene where Ruby-Mae West stole money and another where the censor mark too languorous kisses. The scenario assumes that the lovers spend five days in bed, making Breen furious. It removes a scene where after flirting with a male Ruby-Mae West asks "what is your name?". And even Ruby et Tiger Kid se marient légalement à la fin. Il ne reste rien de l’histoire originale, que des phrases choc et, quand même,  des numéros musicaux  avec Duke Ellington et son orchestre noir que Mae West a imposés.

Ce sera le dernier film de West qui se passera dans les bas fonds de la société. Le suivant Klondike Annie sera aussi sauvagement censuré. Or West perdait sa raison d’être en cessant d’être une « bad girl. » Elle  continue à tourner à Hollywood mais chaque film est une bagarre et son personnage de vamp sexy se démode progressivement. In 1943, she returned to the scene. Breen won.

Conclusion
This film gives us to read the competition between two types of acceptable representations of femininity in the public space. Note that for the film "Belle of the Nineties " the story, set in the 1880s has apparently little to do with America in the 1930s. However, if one chooses a problem built around the question of the representation of female characters, and more generally the perception sexuality in a changing society, we grasp how the system of self-censorship Hollywood and processes that contribute to the development of a filmic object acceptable to the American public. We also see what raises tensions used Hollywood to resume pieces from Broadway that narrative and aesthetic codes are very different from those studios. We finally understands what is the innovation of Hollywood in a specific context: that of a mass media dominated by a commercial

[1] Profoundly Erotic. Sex Movies that Changed History, Universe Publishing, 2005
[2]  

Monday, October 25, 2010

Jcpenney Chi Silk Infusion

Operation Big Clean!

Having started this blog for over a year now, many things in my way and I do not have room to keep everything.

I therefore operation just 1 euro! Only the following items are involved:
- If you live in Nantes, you pay only the price of the item, ie 1 euro ! - If you live in another region, the costs port to be added!
Here is a great opportunity to complete his wardrobe at bargain prices!


Cache khaki green heart. One size SOLD


basic black sweater Pimkie home, to have in her closet. This is actually a size L but can fit perfectly into an S, in a deeper neckline because it is not wide and adjusts to body shape.


Zara beige sweater with round collar, decorated with 3 buttons on the left side. Size S SOLD


black sweater H & M, V neckline above the chest. Size S


sweater blue indigo, at Banana Bungalow (BBW). Near the body. V-neck Size S














beige sleeveless sweater brand Motivi (Italian brand), zipper front. Presence of 2 decorative pockets at the chest, also zipped. Size S



backless pink bought in Spain. Knit and Pearl silver. One size.
SOLD










Black Top Morgan and ¾ sleeved V-neck White sleeves and collar. Inscription "MgN" rhinestone at the chest. SOLD


Tee gray asymmetrical ¾. Stretch material. Size SM.


long sleeve blouse, brand 1 2 3. Jean appearance but is not in jeans. Closed, the buttons are hidden by a lining.



Sub-brown turtleneck sweater 3 Swiss. Size 38/40 but in reality corresponds to a 36-38.


red tank top with the inscription "unmarried".
Size S

black swimsuit 1 piece. Two straps on the sides can tighten the back or under the chest. Focuses on the neck with the plastic tie provided for this purpose. Bit worn. Size SM.



Pretty handbag denim jeans way back. 32 cm (at the bottom of the bag) over 20 cm. The handle is adjustable. Presence of an inside pocket.


Mules green (color slightly darker than the photo). Cuir.Un Lining lovely pleated effect on top of the shoe. Carrés.Talon ends about 3 cm. Good condition.



Ballerinas blue Elite . Lining and leather top. Two white stripes on each side of the shoe. Tire around the ankle and calf. Size 39. A scratch on the side of one of the shoes but otherwise fair condition.


Ordering:
dreysdressing@yahoo.fr


Ps: I also lowered the prices of all other sections of the empty dressing room !!!!!

Saturday, October 16, 2010

Is There Pre Seed Lubricant In Malaysia?

Course No. 2

Ho llywood et l'industrie culturelle -texte.














Charlie Chaplin, The Rink , 1916.
Click on image to download the movie.



Saturday, October 9, 2010

My Bunny Ate Part Of My Christmas Tree

Mass Culture and Mass Media Instruction No. 1-sept.2010

twentieth century: new media and cultural transformations
Juline Duvivier Au Bonheur des Dames
the twentieth century, the emergence of new technologies is to radical alterations in the field of culture. Film, disc, radio, television and internet imply changes in the economy and cultural practices. The book, theater, music hall, popular music, so take new forms. Information systems and communication is also changing when the radio and then television to replace the press as a normal information. These changes give rise to a critical contemporaries. The concepts of mass media and mass culture are developed during the 1930s and then criticized and questioned. We consider in the lessons of the second half both the development of cultural industries and the emergence of critical discourse against them.

I. twentieth century. New technologies

From the last decade of the nineteenth century, new technologies are emerging that share to allow the recording and reproducing works by mechanical processes and their dissemination to a mass audience.

a. Cinema (mute) appears in 1895 - The Lumiere Brothers, and industrial Pathe and Gaumont France in creating powerful companies. Edison United States controls the production until 1913. After some hesitation, the public screening required comme mode usuel de diffusion des films. Ces derniers sont projetés dans des « théâtres » spécialisés, souvent d’anciens music-halls. Au début des années 1930 les films deviennent « parlants »(1927 « The Jazz Singer  »), ce qui entraîne un renouvellement complet des procédés de tournage et de projection. Les brevets pour l’enregistrement des disques, ceux du cinéma sonore et ceux de la radio sont contrôlés par des firmes apparentées. Les Etats-Unis et l’Allemagne sont en compétition pour le contrôle des  techniques du son. 

b. Hard radio. By the 1880s we can save words and music on wax cylinders and return for group listening. The American industrialist and inventor Edison has a strong presence in this market while the European market is dominated by British firms, German and French (Marconi Pathe). After 1925-30 it conducts electrical recordings on 33 rpm discs. Large companies are set up (Edison, Pathe, Decca). From 1922, all industrialized countries, networks of radio stations begin to live the association advertising and dissemination of music and recorded performances.

c. TV. Prototypes of television sets are presented to the public in late 1930 but the networks for dissemination to the general public does not really make up the United States and Europe after 1945. They take the technical and economic model of broadcast networks: networks of transmitters connected to each other, recording studios centralized funding through advertising. The value of advertising is pegged to the number of listeners. The hearing is measured by special devices ..

plants in Joinville Pathe
A serial U.S.
A movie adapted from a novel by Dickens
Fantomas (sorry ! turning impossible)

d. The appearance of VHS, DVD and Internet (1970-2000) forced to renegotiate the boundaries between the areas and economic interests involved. Only Internet, in the form taken by the network after 2000, significantly changes the economics of mass media by multiplying the sources of programs and generalizing the peer to peer exchanges.




II. shifts in cultural boundaries

The new media are developed based on the expertise of the oldest areas of arts and culture, they capture part of the public and mobilize creators.

Music. opera, operetta, vaudeville, music-hall, music hall feed the programming of "variety" of broadcasting. (Eg "American Jazz Band "). By the late 1920s the record industry and radio are associated and articulate their productions on the economics of performing arts. Airplay, record output and tours are expertly coordinated.

After 1930 film also based on the music industries. Movies music (operas, "musicals") is a genre in itself. Film music is an outlet for composers. In the song, movies, record companies and radio stations organized a successful title. For example, to The Blue Angel (Von Sternberg, 1930) Marlene Dietrich recorded "Ich bin die fesch Lola," released later in the disc and radio. In 1934 the producers decided to add the song Dita Parlo "The barge goes by" the film by Jean Vigo L'Atalante ensuring the success of a film audience difficult.

Written . The scholarly book and popular book provides stories to silent cinema. For example, a film of 10 minutes 30 seconds, drawn from the work of Charles Dickens' A Christmas Carol ,  est produit en 1910 dans les studios Edison. Le Fantômas de Pierre Feuillade est tiré d’un roman de Souvestre et Allain. Dans une veine plus populaire, on passe du feuilleton au « serial ». Aux Etats-Unis, The Perils of Pauline, (1914) adapte à l’écran la veine du feuilleton à rebondissements.                              

Theatre and performing arts . The theater, classical or popular, ready to film his intrigues, its players, its directors, its know-how. Les Films d'art (1908) French in France are created specifically to take advantage of the classical repertoire. It's English vaudeville theater that has Charlie Chaplin who has learned the art of pantomime.

III. new features

New technology rise to industries that are transforming the field of culture. They have common characteristics.

a. "Industrialization" of production.

The first is the adoption of industrial models of production: popular books, comic books , records, and even movies are mass produced by industrial processes, and sold as consumer goods.

The manufacture of the popular book has been industrialized since the last third nineteenth century. In Paris the manufacturing is outsourced in large print in the suburbs. There are specialist publishers to produce at lower cost of books printed on cheap paper, aimed at a popular city. The plots are stereotyped, simplified notation. The covers are illustrated. Publishers are turning to advertising. United States Western Novel is broadcast that way, as well as Comic books aimed at a few urban scholar.

Regarding music, Edison created in the suburbs New York (Orange) une usine qui produit des cylindres et appareils de lecture reproduisant la musique enregistrée. La gravure sur disque prend le pas en 1910 sur le cylindre, l’enregistrement électrique s’impose après 1925. le microsillon apparaît en 1949. Le marché de la musique enregistrée développé des les années 1930 aux Etats-Unis, ne touche le grand public en Europe qu’à la fin des années 1940 et surtout après 1960 (45 tours). Il accompagne des changements culturels de fond :diffusion du jazz, du rock, internationalisation et autonomisation de la culture « jeune ».

L’industrialisation du cinéma primarily concerned with the circulation of films for screenings fairground in the years 1900-1910. Machines and perform the drawing of short films reproduced in many copies in the factory of the French company Pathé in Joinville. The workers who are working on some films are coloring the chain model. In the U.S. the whole system of classical Hollywood production will be compared to the Fordist production system.


Ill. Pathé plant in Joinville - Factory Edison (NJ) - Decca Records 1934

b. Search Public maximum

The cheap book, film, and the disk are the mass market.

The search for the general public takes a particular form on the radio where the established audience measurement and funding by advertising.

c. Standardization, cultural domination

There product standardization, the internationalization of markets, economic and cultural domination of the United States.

----------------------------- -------- x x x -------------------

IV. Critical Reflections on the Mass Media

This industrialization is accompanied de transformations importantes dans la forme des produits culturels ainsi que dans leur mode de consommation. Les contemporains ont le sentiment de voir naître une nouvelle culture populaire, plus dynamique que la culture cultivée et susceptible de la mettre en péril. Intellectuels et universitaires élaborent de nouveaux concepts pour en rendre compte, voire pour la critiquer.

a.      Naissance du concept de « mass médias »

Le mot « mass Media "appears in the U.S. around 1923. It combines two words of different origin.

"Medium" is a Latin word, already used by Victor Hugo, who saw the poet in a "medium" to mean "smuggler." It means the holder of the message. Note that both must be considered both art and the institution that can implement it: the broadcast television are "mass media". The radio technology is meaningless without the institution (business administration) which implements in a precise legal framework.

"Mass" refers to the size of the public of the new technologies, which are organized in the twentieth century, in order to reach the widest audience possible.

The term "mass media" into common parlance as "mass communication", no longer used in English. This Means "newspapers, magazines, movies, television, radio, advertising, sometimes the book - mostly popular fiction, and music (pop industry)" (Tim O'Sullivan and others Key concepts in mass communication and cultural studies , Routledge, 1994, reed.)

b. Analysis of the technological aspects of media and their impact on the creation and reception of works

strictly technical aspects of the media and their influence on the communication or access to works, will attract the attention of contemporaries of the 1930s. We will retain only a few authors.

The German sociologist and philosopher Walter Benjamin examines the loss of sacredness of the artwork in a text written in 1935 and again became famous in the 1970 "The work of Art in the Age of Mechanical Reproduction. "
Regarding the reception, the French writer Georges Duhamel, who during the 1930 (Scenes of a future life , 1930) examines the difference between the act of read and watch a movie that, in condemning the film (an entertainment helots)

Canadian writer Marshall McLuhan in a series of works extremely read in the 1970s, attempts to conceptualize effect on the culture of domination networks and the substitution of image written as the dominant medium ( Understanding Media , 1968, The Gutenberg Galaxy, 1967 Message Is Massage, v.1967 ). It was he who introduced the concept of "global village".

A dimension that need not detain us here but that is important is the question of manipulation of public opinion through the mass media. The Americans, who attended during the First World War to sophisticated propaganda operations in their own countries produce books on handling minds.

c. birth of the concepts of "mass culture" and "industrialization of culture"

analysis " mass media "leads also to develop two related concepts: the industrialization of culture and" mass culture "

The word" mass " utilisé dès les années 1930 dans l’expression « culture de masse » possède des connotations idéologiques et politiques qui vont assurer d’abord sa fortune puis son déclin. Il s’inscrit dans la critique des rapports sociaux et politiques d’une société où les individus ne seraient  plus inscrits dans les cadres sociaux traditionnels  (église, village, professions) mais seraient atomisés au sein d’une société urbaine qui ne les considèrerait plus que comme des consommateurs. Dépourvues de cadres structurants (le parti, l’église, la nation) ces consommateurs seraient vulnérables to manipulation. Moreover, they would have to consume cultural products of poor quality, degraded form of merchandise. Products at low cost in a series by the "cultural industries", the "cultural products" would have lost the creative force and content of criticism of the world that are characteristic of "real" work Art.

This is particularly critical design developed by philosophers and social scientists gathered in what is called the Frankfurt School. Its first members are the German philosophers Theodor Adorno and Max Horkheimer. Forced to leave their chairs at the University of Frankfurt, they took refuge in the United States before returning to Frankfurt in 1953. They are both Marxists and representatives of the German intellectual elite steeped in culture. They are horrified by what they discover in the American mass culture seems to them a manipulation of American capitalism in order to disorganize the working class. The Dialectic of Enlightenment (published in German in 1947) is as much a protest a critical analysis.

The philosopher Herbert Marcuse Germano-American who is also in Frankfurt School teaches in California, where he became a reference for the movement of American culture-cons for years 1960-70. In One-Dimensional Man (1964) adapts to the contemporary world the Marxist concept of alienation by showing that the mass media contribute to making contemporary "strangers to themselves, oblivious to their true place in the world and their interests, and therefore "insane."

also belongs to the Frankfurt School essayist Siegfried Kracauer, who in 1948 published an analysis of German cinema " From Caligari to Hitler, a psychological analysis of German cinema "(published in French in 1973) in which he questioned the political responsibility of the fiction film.
The work of the Frankfurt School in Europe will be developed by introducing the thought of German philosopher Jurgen Habermas, the next generation which the thesis introduces the concept of "public space" Public space: Archaeology of advertising as a constitutive dimension of bourgeois society (1963).
The background of these clearly Marxist thinkers is underlined by other authors, mostly American, who see a bias limiting the relevance of their analysis.

d. Cultural studies and the question of popular culture
The cultural studies will address the issue of popular culture of the twentieth century from a perspective that is often involved but also more pragmatic Instead to conduct a philosophical analysis and a blanket condemnation, historians of cultural studies multiply fine analysis of communicative situation or popular cultural practices and examine how industrialization transformed the culture. Two English authors are important: with Hoggart The Uses of litteracy (1957, translated by The culture of the poor , Editions de Minuit, 1970) offers a sensitive analysis, based on personal experience, culture, English working in the middle of the twentieth century. Raymond Williams, founder of the New Left review , publishes Culture and Society (1958) and then analyzes the English television, often in reports commissioned by the BBC
vein American cultural studies is quite different. It is rooted in the desire to reconsider minorities (racial, sexual) and defend their rights. His early work wonder therefore how a dominant culture affects and diminished the representation of subordinate groups in society. They then development studies-colonial and post colonial, adapting to the challenges of the globalized economy of the media in the late twentieth century.

Conclusion

The current analysis of the mass media and their relationship with the transformation of popular culture again, often without the explicit, concepts or analysis borrowed from the authors cited above. We will consider in the following sessions of the course at a time that we say the historians of the establishment of cultural industries in the twentieth century and representation that have had some of the most influential contemporary.




Foot Pain While Working

Program, duty and documents accompanying the course


C. BERTHO LAVENIR
 COURS
HISTOIRE CULTURELLE
Licence
Premier semestre 2010-2011
« Culture populaire, culture de masse et mass medias. 1910-2006 »

Purpose of the Course: The course aims to enable students to master, in the context of work on the cultural history of the twentieth century, the concepts of " ; popular culture, "" mass culture "and" mass media ", so they can implement in their choice of thesis topic by a master. It will consist of lectures of two hours combining theoretical approach and case analysis. The examples are mainly drawn from the history de l’Europe et des Etats-Unis.

On attendra des étudiants
- qu’ils connaissent dans le détail les notions et exemples abordées en cours ;
- qu’ils puissent les mettre en œuvre pour répondre à une question d'examen;
- qu’ils aient lu le manuel recommandé et au moins consulté les autres ouvrages cités dans la bibliographie

Contrôle des connaissances  :
- un dossier
Le dossier devra être réalisé à l’aide d’un logiciel de traitement de texte, comporter des illustrations, avec légende et mention de la source, ainsi qu’une bibliographie en forme. Il ne devra pas dépasser huit pages (voir détails ci-dessous)
- un devoir sur table
Bibliographie
 F. Barbier et C. Bertho Lavenir, Histoire des médias, de Diderot à Internet , A. Colin, 2003 (chapitres cinéma-radio-télévision-internet)
C. Bertho Lavenir, La démocratie et les médias , A Colin, 2000
Jean Loup Bourget Hollywood norm and the margin , Nathan cinema. Bibliography
completed during

I. COURSE CALENDAR                                                                                                                        
Thursday, October 7
Course No. 1 Forms of popular culture in the twentieth century
The beginnings of cinema as popular culture

Thursday, October 14
Hollywood cinema, a cultural industry (1)

Thursday, October 21
Hollywood cinema, a cultural industry (II)
Thursday, October 28 University Holiday

Thursday, November 4
Radio in the U.S.: the logic of hearing

Thursday, November 11: ferial

Thursday, November 18
television in the United States: The Birth of a mass media

Thursday, November 25
Critiques of mass culture

Thursday, December 2
Television as Popular Culture

Thursday, December 9
Internet and the reconfiguration of the mass media

Thursday, December 16
duty table

January 2011 - Ms Bertho Lavenir absent.
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II. DUTY LEISURE
Topic: "Choose a film produced by a Hollywood studio before 1960 and show how this film is both an industrial object and a work of art. You
first described the conditions of production that determine the film developed as an object:
- production conditions
- Studio organization,
- budget,
- personality and position, or producers,
- self-censorship and the Hays Code enforcement,
- "final cut" and / or "happy ending",
- advertising (Analysis of the poster), promotion. Warning there are posters different countries.
- use the star system. Tell how the characteristics of the stars contributing to the publicity of the film.

also will explain how this film can be considered a work:
- Gender:
- What genre is the movie (western gangster, comedy ...)?
- he obeys the rules of the genre?
-how deviates he renews or there?
- author:
- the director is considered to be a writer? since when? by whom? what are his other films?
-critical reception - what the critics said learned of this movie? when? in what media? Make a difference between criticism and scholarly literature promotional

- Film and Society
If the topic prompted, explore the film's relationships with contemporary society Is it a:
- entertainment, a political fable, a committed film ... (Note: the film is never a reflection of society. It's always more complicated.)
Conclusion summary form.
-----------------------------------
Form: having achieved word processing, including a bibliography and footnotes. Maximum size: eight pages. One or two well-chosen illustrations, captions and comments. I did not need the "technical"
------------------------------------ ---
Recommendations; Read about the subject: movie produced in Hollywood and before 1960.
This topic is chosen so as to induce you to read history books or movies. The best approach is to first find a reference book on a director (Frank Capra, Cecil B. De Mille etc..) Or a genre (comedy, westerns, film noir ...) and then choose the movie. This way you'll have some of the elements necessary for your work. Also I do not ask you how she looks on film, I ask you to identify the fact that criticism has produced an aesthetic appreciation of him, which is different. You also avoid the testimonials rave about the acting ...
Delivery date to be specified
Do not send me any duty by mail please.
-
A small filmography to help you choose
STUDIO TITRE                         DATE               GENRE
Columbia M. Deeds Goes to Town 1936 Comédie sociale
Columbia The Lady from Shangai La Dame Shanghai 1946 Drama
XXth Century Fox The Prisoner of Shark Island I did not kill Lincoln Historical drama
Liberty Films It's a Wonderful Life Wonderful Life 1946 Comedy
MGM
The Big Store The Marx Brothers department store in 1941 Burlesque
MGM A Day at the Races A Day at the Races 1937 Burlesque
MGM Ivanhoe Ivanhoe 1952 Adventure
MGM The Philadelphia Story Comedy
MGM Ziegfield Ziegfield Follies Follies 1945 Film Music
MGM Bathing Beauty Bathing Beauty 1944 aquatic ballet
MGM The Shop Around the Corner Go 1940 MGM comedy
Gone with the Wind Gone with the Wind 1939 Drama
Paramount Roman Holiday Roman Holiday 1953 Comedy
Paramount Rear Window Rear Window 1954 Drama
Paramount The Man Who Shot Liberty Valance The Man Who Shot Liberty Valance 1961 Western
The Scarlet Empress Paramount The Scarlet Empress 1934 Historical drama
Paramount Gunfight At The OK Corral Gunfight at the OK Corral 1957 Western
Paramount Going my way The path strewn with stars 1943 Drama
Farewell My Lovely RKO Farewell My Lovely 1944 Thriller
RKO Once upon a Honeymoon Honeymoon 1942 Comedy (anti-Nazi)
RKO The Enigma of the narrow margin Chicago Express 1952 Thriller
United Artists and Warner To Have and have-nots The Port of Anguish 1944-45 Adventure
United Artists That Uncertain feeling Lost Illusions 1941 Comedy
United Artists Stagecoach Stagecoach 1939 Western
Universal Horror Frankenstein 1931
Universal His Butler's Sister The sister of my man 1946 Comedy
Warner Meet John Doe The man in the street 1941 Comedy Drama
Warner The Public Enemy Public Enemy Police 1931
Warner The Lefthanded Man The Gaucher 1958 Drama

Warning: Internet plagiarism :
You can use data from Internet by giving a precise reference to each citation.Lorsque the text is full it is in quotes and its provenance is given in footnotes. It is necessarily brief and a citation. A long text copied from Internet without indication of source is considered plagiarism.
also sticking hazardous chunks of text copied inconsistent on different sources and not responding to the question asked, even made in good faith, never give good results. Good luck



III. DOCUMENTS
1- Popular Culture Mass Culture: the opinion of educated people

Doc. No. 1 Bertolt Brecht: the "public taste", a ruse of capitalism?, 1931

Critique representations. Assertion # 2 "You can educate the public taste"
.... Suppose that the metaphysical comments about the film that our newspapers publish in the few pages that are not intended to be filled with ads was added physics is to say a vision of the mechanisms themselves, why and how the film (it is not possible, in fact, that film is only the product of diligence philanthropic of a few financiers eager to publicize the latest discoveries in technology and the finest minds of poets), which is So pass on this "backwards" so widely spread on the front that is illuminated this "front" so anxiously concealed in the back, and we present the film as a business (in poor condition) which is to fill the pump amorphous audience, unimaginable, enormous, to serve him regularly, immutably, his unvarying diet of entertainment, that does not allow more than the old methods of metaphysics to eliminate this last hurdle Absolute to progress called "public taste". Public taste, this complicated thing that costs and relates to both, is impeding progress. There is no doubt that the influence of buyers on the shaping of the product is growing and it has consequences reactionary. It therefore becomes necessary to fight for our progressive influence that this film represents buyers, these organizers provincial market. In looking more closely, these people allow themselves to exercise a function that should return to the press and our metaphysical dramas of choosing what is good for the consumer. Therefore the fight, because they are reactionary; et puis, nos métaphysiciens n’auront pas de mal à les trouver : ils se trouvent dans les pièces du fond de leurs feuilles, dans les pages d’annonces. Le goût du public, pour eux, c’est cette chose qui coûte et qui rapporte, l’expression authentique des besoins réels des masses cinématographiques. On l’établit dès lors empiriquement, et ces gens aux instincts aiguisés, qui dépendent matériellement de la justesse de leurs analyses, agissent exactement comme si les racines du goût étaient enfouies dans la situation sociale et économique des masses cinématographiques, comme si les acheteurs achetaient vraiment quelque chose, comme si l’objet purchased was determined by the situation of the buyer, and therefore as if the taste could not be changed by courts or by the aesthetic prémâchage juicy and noisy so successful that our Kerre and other Diebold [1] but at best a real and profound change of the situation "
Bertolt Brecht on film , 1931, trans. Fr 1931, 1970, p. 172

2 ° Walter Benjamin, The "mechanization" of the work of art, a real basis new aesthetic (1936)

"The mass is the matrix which, at present, engendered new attitudes vis-à-vis the work of art. The quantity is transformed into quality: masses much larger participants have produced a transformed mode of participation. The fact that this mode occurs first, discredited form must not mislead, and yet he did not fail to attack with passion in this superficial aspect of the problem. Among these, Duhamel has expressed as The most radical. The main complaint is that the film is the mode of participation it generates among the masses. Duhamel sees in the film "an entertainment island, a pastime of illiterate, miserable creatures, bewildered by their work and their concerns ..., a show that requires no effort, which requires no further action in ... thoughts, awakens in hearts no light excites no hope, if not that, ridiculous, to be one day "Star in Los Angeles" [2] ;
It Clearly, it is essentially always la vieille plainte que les masses ne cherchent qu’à se distraire alors que l’art exige le recueillement. C’est là un lieu commun. Reste à savoir s’il est apte à résoudre le problème. Celui qui se recueille devant l’œuvre d’art s’y plonge : il y pénètre comme disparut le peintre chinois qui disparut dans le pavillon peint sur le fond de son paysage. Par contre la masse, de par sa distraction même, recueille l’ouvre d’art dans son sein, elle lui transmet son rythme de vie, elle l’embrasse de ses flots […].

Walter Benjamin, Ecrits français , "The Work of Art in the Age of Mechanical Reproduction," XVIII Folios Tests, 2003, 499 p., pp. 214-215

Doc No. 3 Theodor W. Adorno: the culture industry (1951)

"Nowadays when the consciousness of leaders begins to coincide with trends in wider society, the tension between culture and kitsch is disappearing. Culture continues to lead his opponent to follow him she despises, she supports it. By administering the whole of humanity, it operates at the same time the rupture between humanity and culture. Even coarseness, brutality and tight imposed objectively oppressed are handled with subjective sovereignty in humor. Nothing could more accurately define this state in both full and antagonist that incorporation of barbarism. Yet in doing the will of the manipulators can invoke the universal will. Their mass society has not only produced junk for customers, she produced the customers themselves. They were hungry for cinema, radio and magazine, some dissatisfaction has ever left them in the order that they take without giving in return what it promises, it has continued to burn for the jailer remember them and finally offers his left hand to the hungry stones on which the right hand refuses bread. Without the slightest resistance, the citizens of a certain age - who should have known something else - falling from a quarter century in the arms of the entertainment industry who knows so well to build on hungry hearts. "

Theodor W. Adorno, Minima Moralia . Reflections on life maimed , Payot, [1951], 2003, 357 p., "The Palace of Janus, pp. 199 p. 200




Doc No. 4 Marcuse, art and alienation


Absorbed in the good, the art of loses its challenge to the world order to become one tool among many social conformity .

"Currently this essential distance between the arts and about every day is gradually abolished by the technical progress of society. The great refusal is denied. The "other dimension" is absorbed by the prevailing world affairs. The works in the distance are themselves incorporated into this company and they circulate as part and piece of hardware that adorns psychoanalysis and the prevailing world affairs, so they sell - they sell they comforting or they excite. Advocates of mass culture are ridiculous to protest against the employment of Bach as background music in the kitchen against the sale of works of Plato, Hegel, Shelley, Baudelaire, Marx and Freud, to the drugstore. They insist that the classics have left the mausoleum and came back to life, the fact that thus the public is educated. That's true but if they return to life as classic as they relive other than themselves, they are deprived of their antagonistic force, their strangeness that was the very dimension of their truth. The purpose and function of work has fundamentally changed. While initially they were inconsistent with the status quo, this contradiction has now disappeared. "

Herbert Marcuse, One Dimensional Man , Minuit, [1964], 1968, p. 88

II. Broadcasting years 1930-60:

Doc No. 5: [The information in France in 1935. ]
"What can be observed in 1935, is the dismay of the press, and newspapers from noon to appear increasingly early, the evening papers that come out to noon. Competition extravagant multiplies the pages and assign to each new prestige to the death of the illustration, which gradually reduces to a text already inadequate for several reasons. They are full of portraits of statesmen, especially as they travel constantly and is free to enter them in the same week in all stations of Europe. Documented studies are less popular and serene in major newspapers as murder, disaster, scandal which remain the best place. The image, so pervasive, decreases gradually in the reader all power of reflection. One may wonder if most des journaux qui ont encouragé la radiodiffusion ne le paieront pas de leur existence. En attendant, on les verra plus illustrés encore et s’abandonnant davantage au hasard, ce maître de l’heure, car c’est toujours lui, en fin de compte, qui préside aux mises en page, fût-ce aux dépens des idées des commanditaires.
Le journal parlé remplacera cette presse. On doit du moins se poser la question. Seuls subsisteraient les journaux de commentaire, de critique sérieuse et de documentation, qui seront toujours indispensables aux élites. Il est possible que la grande presse, pour avoir refusé sa mission qui était l’éducation National or have ignored or punished, as it is true that always takes revenge in mind when he was betrayed. Liberalism does not license, baseness, error, confusion. "Freedom," said Clemenceau, is the right to do his duty. " It is quite certain that the press has not always benefited from the extraordinary freedom that the French Revolution had given him, facilitating the attainment of all humans, to help all readers to become men in nurturing harmony their bodies and minds. It does not say that the broadcaster does not facilitate Nor curiosities noble citizens and will continue to despise them. That it is perhaps more difficult for the leadership of a national position to misuse its airwaves as a newspaper editor to pervert its leaf, because its action is more extensive , and it forces him to trust in man but the newspaper has lost.
With the modern newspaper radio, the merger of state and journalism is done or about to be. There will be no fight, no haggling, no compromise on either side. Journalist become official in a healthy but cautious conformism. Statesmen, to educate the masses, find an organization willing to greater things.
Maurice Martin du Gard French Encyclopedia. Dir Lucien Febvre .
Volume X The modern state. 1935
* Roger Martin du Gard is a writer (1881-1958). In the inter-war years he published a great novel in 9 volumes Les Thibault (1922-1940 ) in which he analyzes thoroughly French society on the eve of 1914. Among other writings he published in 1933 Vieille France, satirical.

Doc. No. 6 Recommendations to announcers on major U.S. stations (1960)

presenters and programmers were continually told to respect the following rules on the main American stations in the years 1955-65
"- Talking to quickly create enthusiasm
- Absolutely no downtime
- Never use the word "record". Use "Music" Song "or" piece "
- Never comment negatively on a piece
- Talking about IPOs or music discs, but never on songs
- Advertise, Advertise Advertise ;: Information to come, the weather ahead, the next contest, the new dic jockeys, etc..
- Fix in advance and observe the number of times the speaker will give an hour, the weather will call for letters of auditors or appoint leaders. Watch the clock.
... "
Philip K. Eberly, Music in the Air: America's Changing Tastes in Popular Music , 1982, pp. 202-6

III. Hollywood. Birth of a cultural industry
------




IV. ° "Going to the cinema, a cultural practice (1900-1950) Europe EU

Doc. No. 7. General statistics on U.S. theaters


Years
Total cinemas
Thousands
weekly attendance
Million Lbs
Fare
Box Office
Million $
1923
15
43
-
336
1931
22
70

719
1933
18,6
50
0,23
482
1937
10,2
60
0,23
676
1939
17,6
60
0,23
659
1942
20,3
77
0,27
1022
1943
20,3
84
0,29
1275
1946
19
82
0,40
1692
1953
18,5
42
0,58
1187
1963
14,9
22
0,82
904
1973
14,7
17
1.77
1524
1986
19.6
19
3.67
4252 * (1987)

Evolution of the age of the audience (as% of total)

Age
1970
1985
1990
12-15
16
14
11
16-20
27
21
20
21-24
16
18
11
25-29
13
14
14
30-39
12
18
20
40 and over
16
15
26

Bordat Francis (eds), Michel Etcheverry, hundred years to go to the movies. The cinema show in the United States, 1896-1995 , PUR, 1995 177

V. Film Societies and Festivals: cinema as culture cultivated (1920-1980)

Doc. No. 8 Chahut surreal at the screening of the film by Germaine Dulac The shell and the clergyman the studio Ursuline (February 1928)

" Last Thursday, the studio Ursuline gave the dress rehearsal of his new show. It projected a film of the same Dulac, the shell and the clergyman, the work of hallucination is the story of a nightmare. The audience watched with interest the curious production, when in the room they heard a voice ask: "Who did this film?" What
another voice replied: "c is Ms. Germaine Dulac "
- First Voice - What Ms. Dulac?
- Second Voice - is a cow.
Before the coarseness of the term, Armand Tallier, the affable director of Ursuline runs, makes reference to the light and the two ... They were disruptive Antonin Artaud, a surreal, slightly mad and a bit manic, author of the scenario film and thus manifested his displeasure against Ms. Dulac, accusing him of misrepresenting his "idea" (a crazy idea). And him with another well-known Surrealist, it seems, sometimes has the talent! Summoned by
Tallier of excuse, they found no answer to the word of Cambronne and other garbage, and were soon assisted in this task by some other surrealists, who had heckled the same day to the Tribune Free. But the film personalities present are left to do and Tallier in mind, "emptied with fists and feet band Artaud Company and which, in rage, broke the ice hall, uttering little cries bizarre : "Gulu Gulu ... ..."

Le Charivari, 18 February 1928

VI. TV in the USA: the model of mass media (1950-1990)

Doc No. 9 Calculations hearing

" To measure customer and thus justify its advertising rates, the TV uses the rating or audience ratings (percentage of households with de TV qui a suivi une émission ) surtout pour la soirée. Et elle utilise le share ou part d’audience (pourcentage des foyers regardant la TV qui a suivi une émission) surtout pour la journée. Le premier intéresse surtout les programmateurs ; le second surtout les annonceurs.
En 1994, un point de rating représentait 954 000 foyers (chacun comptant en moyenne 2,58 personnes). Une cinquantaine de firmes calculent les indices locaux et nationaux. Pour la TV et le câble, Nielsen fait autorité : ses ordinateurs relèvent les compteurs intégrés aux téléviseurs de 4000 foyers, des peoplemeters censés fournir la composition démographique de l’audience. En outre, on place des registres à remplir. Pour calculer l’audience de chaque station, des sondages ( sweeps ) sont faits pendant un mois quatre fois dans l’année.
Quoique contestés, les indices exercent une dictature sur la programmation : pour un network en effet un point de différence dans le rating annuel de la soirée représentait près de 100 millions de dollars de revenus en plus ou en moins. Fin 1994, les taux moyens de soirée étaient 10,9 pour CBS, 10,5 pour ABC, 9,5 pour NBC, 8 pour Fox. Il est intéressant de les comparer à certains des ain cable networks: USA, 2.4, TBS, 2.0, ESPN, 1.3. "

Claude-Jean Bertrand, Media U.S. , what have I, 1995 70

VII. Television as a public service

Doc. No. 10 surveys of viewers to the RTF (1960 )

"It began in 1954 polls on television, three types of surveys were conducted concurrently: household surveys, questionnaires and telephone surveys to be returned (at a time when France was severely under-equipped telephone lines) [...] The telephone surveys were past two weeks a month (except Sundays and lack of money to do so during the whole month); ten operators were calling each evening a dozen owners of television and the proportion of responses was to about 65%. [...]
The questionnaire sent out every month with a reply paid thousands of viewers turned into a minute-"My screen and I" sent every fortnight to several thousand viewers. The number of responses obtained by this means advantageously replaced the previous system "
polls on TV asking" Do you love me? "And not" Are you listening? , "as it is today Investigations for a hearing in France. Pollsters say so openly that it is not their subject: "Some polls strictly commercial purposes, practiced especially in the USA and only based on immediate reactions of the viewer - he lights his post, he never turned off as minutes ... - unpleasantly reminiscent of the physiological experiments performed in laboratories on dogs, you do not ask the opinion of the animal but is controlled reactions. Our surveys involve the discernment of the French and not physical reactions that allow instant not to eliminate misunderstandings and does not outline auncune indication of the direction in which to act to gain the confidence and esteem "()"

Cecile Méadel, "This great unknown both studied, the viewer," in Coll. The great adventure of the small screen .. French TV 1935-1975 , CID / MHC / INA, 1997, pp. 239-240

VIII private Italian television, seduction and controversies

Doc. No. 11 : Pier Paolo Pasolini, Against the standardization of taste

I. "Terror among intellectuals ... (handwritten notes, May 1966)
Pasolini, sick, look at a television show where guests are friends of his, committed writers
" I I was a viewer at the time and I looked into his eyes. Yes, they knew they were miserable. Maybe a little less Carlo Bo - because he found himself saying things so obvious and fair to him he had sold nothing. But the others? Were not there, hand in the bag? He could decently be told that there, in that place, they had enjoyed full freedom of speech? And I especially want to point out is that they had tacitly agreed to keep quiet. They censor themselves. And they knew very well where they had to stop. They knew very well what were the things they should not say, as children watched their father. "

in Against TV and other writings on politics and society , The unwanted loners, 2003, pp.47-48.

II. "Even the title is stupid" (October 8, 1972)
Response to Inquiry variety show on Rai Uno "Canzonissima" at the beginning of the 1972-73 season

"Even the title is unbearably stupid. His idiocy is blackmail, because it implies a sort of complicity in bad taste, and because it is imposed in the name of conformity that the vast majority agrees. And what can be said of the title, we can also say the whole issue. It is an odious blackmail that lightness, superficiality, ignorance and vanity are being imposed as a condition of soul and a human condition ... binding.
When the workers of Turin and Milan will begin to fight also for a real democratization of this unit what fascist television, we can really begin to hope. But as all citizens and workers, were gathering in front of their TV to be humiliated in this way, there will be only the impotence of despair "
Ibid. P. 40
-------



[1] Reviews
[2] Georges Duhamel, Scenes de la vie future , Paris, 1930 p. 58.
Jean Oulif "rating télépectateurs and approach" [2] , Study Series of Radio-Television , PUF, No. 8, 1956